As a huge collector (hoarder) of Indian textiles, especially sarees, my main option is online shopping, as i live in Texas. I must say I have mastered the art of collecting, thanks to curators like Malavika.
I chanced upon Malavika's Instagram page @omnah_by_malavika a few years ago, and the first thing that amazed me about the brand, is the clarity and the details provided. Each post mentions details about the saree - price, handloom or not, down to the T. This way there is respect for everyone's time, and absolutely no back and forth. The whole process, from handling of various logistics, payment and shipping, is so transparent and worry-free, especially for someone like me, who is interacting virtually.
I own a few sarees from Omnah, have loved their Ponduru pairings, Kanjivarams and Chanderis, being most favorite. I am very happy to say that Malavika is a now a good friend, and I hope to meet her next time I am visiting home. Malavika, big hug and all the very best for your website launch. While I agree website is hassle free for all of us, I would still love you to post and interact on Instagram, so that we can still have the warmth going on. My vision for Omnah is that they continue to source all weaves and embroidery work, and go bold on curating exclusive pieces. All the very best!
Shanti S
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